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Brosé
Brand Concept, Art Direction
It’s a hot summer day. You're gathered around the grill with your mates. In strolls Frank with a glass of chilled Chardonnay. He offers you a glass but you refuse, saying the smoke coming from the grill “would fog up the glass.”
But let’s be real. You just wish it looked cooler.
Enter Brosé: the wine spritzer that’s made for guys. It’s got the class of wine, but in a can that looks like your favorite indie IPA. No one’s the wiser, and you still get to enjoy your refined taste while crushing cans with the boys.
Drink up, dude. Brosé’s got you covered.
For some men, holding a wine spritzer at a cookout is a no-go. They want to fit in and drink IPAs with the other guys. They would if not for one detail, they belong to the small subculture of men who prefer wine.
INSIGHT
There are no bro-proof wine coolers.
PROBLEM
Brosé offers wine spritzer in cans that look like craft beer, letting people enjoy their drink without compromising on style or taste.
SOLUTION
Bro-lympics
Brosé is bringing the Bro-lympics to a beer garden near you. Because who doesn't love a bit of friendly competition, especially when it's paired with refreshing wine spritzes.
Brosé Listening Parties
Round up your bros and head to one of Brosé's many listening parties, with music taste catered to your favorites.
Brosé
Art Direction, Design: Darcie Hill
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