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FILA X SNEAKERNESS
Activation Concept
Booth Concept + Design

Enjoy an espresso and chat with your friends on the terrace.

Have a seat inside to take in the rustic feel of this hole-in-the-wall pizzeria.

Imagine a summer day in Italy: you're sitting in a sunlit piazza, sipping espresso, with the smell of pizza in the air. But then you blink and realize you're not in Italy—you're at the FILA Pizzeria at Sneakerness in Amsterdam.
In collaboration with Sneakerness, FILA launched its first sneaker collaboration at the Sneakerness conference in Amsterdam. Studio Vliering was tasked with designing the booth and activation to showcase FILA's collab, encouraging people to share their experiences and grab a pair before they’re gone.
Book your table at the FILA Pizzeria, enjoy a slice of fresh pizza and espresso, snap a Polaroid for the wall of fame, soak in the ambiance, make a wish at the piazza fountain, and most importantly, grab a pair of FILA Wayne sneakers.
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Art Direction - Studio Vliering + Darcie Hill
Production - Studio Vliering​​​

Make a wish in the Piazza fountain for a chance to win FILA Wayne merch in the raffle.

Wine anyone?

Take a stroll through the cobblestone streets of the piazza to see what the market vendors are selling.

Make sure to make a wish in the fountain for a chance to win the FILA table set complete with a FILA Wayne plate, espresso cup, and napkin.

After video by Studio Vliering & @mortiermedia

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