Refreshed Brand Identity and web design for the Irish Modern Dance Theatre.

 

IMDT is a staple of the Irish arts community. They are recognized worldwide for their originality and creativity. IMDT pioneers transformative dance under their four main values of originality, joy, well-being, and dialogue.

 

Spoke with the director of IMDT about their goals, visions, values, and projections to develop a cohesive design system reflecting their goals and values, implementing the design through their website as the landing page for their brand. Suggested new initiatives through the website platform that would help IMDT reach its goals more efficiently. Produced an in-depth body of research and design analysis for the director to further understand the design direction.